Vinimark | Vinitrends | VINIMARK'S ANNUAL RED WINE REPORT

Vinimark Webinars

This is where we share insights and opinions of wine producers, brand owners, members of the trade and industry experts so we can collectively navigate the future and lead our industry to success.

2022/23 FROM GLOOM TO OPTIMISM?

"There is a marked difference between blind optimism and brutal, active optimism. The former is simply wishful thinking, but the latter is an absolutely essential strategy for business growth in tough economic conditions." This was one of the key insights from our first Webinar for 2023, which tackled opportunities and threats that face the South African Wine Industry in 2023.

Feb 01, 2023

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Wine Packaging and the Impact on Sales

Listen to our webinar and learn how packaging affects customer choice and, more specifically, how labelling influences a consumer’s perception of the brands they encounter in a retail scenario. We share hard market data on how certain words affect the perception of value, and more subjective studies of some of South Africa’s wine branding successes over the years.

Dec 06, 2022

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SUSTAINABLE ENERGY IN WINE PRODUCTION

South African wine producers are more motivated than ever to transition towards renewable energy; if not to operate more sustainably from an environmental perspective, then certainly to protect themselves against potential losses at the hands of an increasingly erratic national power supply.

Sep 19, 2022

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The buying power of black wine consumers

Black consumers are exploring the category of wine with enthusiasm and certainly have the buying power to support their growing interest. But is there a disconnect between these consumers and the industry?

Jul 01, 2022

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Embrace the unexciting - Top tips for a profitable email strategy

By Polly Hammond, Founder and CEO of www.5forests.com - a globally-recognized, award-winning digital marketing agency for the food, drink and hospitality sector.

Jun 28, 2022

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