Vinimark Webinars

This is where we share insights and opinions of wine producers, brand owners, members of the trade and industry experts so we can collectively navigate the future and lead our industry to success.

Unpacking the SOUTH AFRICA WINE NPC - How it will benefit our wine producers

Watch our latest webinar, where we talk to Rico Basson, CEO of the still quite fresh SOUTH AFRICA WINE NPC.

Oct 31, 2023

The F.A.S.T. route from Marketing to Hard Profits

Watch our latest webinar on how to improve the profitability and enhance the creativity of your brand; a timeous message for us all, as we stare down the barrel of our annual sales targets. Our Brand Portfolio Director, Helen Kock, answers questions on the art of distilling a brand’s core values and how to focus production around that.

Mar 30, 2023

2022/23 FROM GLOOM TO OPTIMISM?

"There is a marked difference between blind optimism and brutal, active optimism. The former is simply wishful thinking, but the latter is an absolutely essential strategy for business growth in tough economic conditions." This was one of the key insights from our first Webinar for 2023, which tackled opportunities and threats that face the South African Wine Industry in 2023.

Feb 01, 2023

Wine Packaging and the Impact on Sales

Listen to our webinar and learn how packaging affects customer choice and, more specifically, how labelling influences a consumer’s perception of the brands they encounter in a retail scenario. We share hard market data on how certain words affect the perception of value, and more subjective studies of some of South Africa’s wine branding successes over the years.

Dec 06, 2022

SUSTAINABLE ENERGY IN WINE PRODUCTION

South African wine producers are more motivated than ever to transition towards renewable energy; if not to operate more sustainably from an environmental perspective, then certainly to protect themselves against potential losses at the hands of an increasingly erratic national power supply.

Sep 19, 2022