Dec 06, 2022
Our panel discussed the various ways in which packaging can affect customer choice and, more specifically, how labelling can influence a consumer’s perception of the brands they encounter in a retail scenario. The conversation included everything from the hard market data on how certain words affect the perception of value, through to the more subjective study of some of South Africa’s wine branding successes over the years. Finally, we tackled the cutthroat world of in-store merchandising, and how the constraints of retail environments should affect design considerations.
Panelists: