Jan 08, 2024
Contrary to popular perception, it is South Africa's White Wines that perform much of the heavy lifting of the industry. Roughly 70% of all South African wine production falls into this category, and there are still further opportunities to be seized in the development and differentiation of products within this sphere.
With this in mind, Vinimark has gathered a panel of local and international spokespeople to share their recommendations and insights on where the industry is headed. We spent time deconstructing our national vineyard and learning lessons from some of our better-marketed red cultivars. Additionally, we explored both the current status of our most prominent white cultivars and their future potential. Discussions covered Sauvignon Blanc, Chardonnay and Chenin Blanc, with a focus on learning how the wider wine world sees us, identifying obstacles for growth, and discovering opportunities that we may be overlooking.