Sep 10, 2024
For the most recent installment of the Vinimark Webinar Series, the team tackled the question: “Do wine awards hold any value for wine producers in South Africa?”
The topic was broken down into a series of shorter discussions that covered:
1. Definitions of intrinsic and extrinsic notions of quality
2. The rising power of social media and peer recommendations
3. Consumer behaviour and sales levels in relation to medal stickers
4. The quality and suitability of wine judges in South Africa
5. Strategic frameworks to assess which wine competitions (if any) are best suited to your brand