The changing face of digital wine marketing

The changing face of digital wine marketing

May 03, 2022

Navigating digital marketing and being able to stand out in the cluttered online world can be tricky. In the latest Vinimark webinar, our panellists shared their insights on how best to reach consumers via digital channels. They cover important points about target audiences, brand and communications strategies, choice of platforms and investing in data capture.

The discussion was chaired by wine journalist and creator of HanDrinksSolo, Jono Le Feuvre, and our panel included:

Polly Hammond, International marketing consultant and Founder of
Pieter van Niekerk, Founder of Vintelligence - a South African-based agency specialising in wine market research and data analysis
Mike Ratcliffe, Chairperson of Visit Stellenbosch and of Stellenbosch Wine Routes and Proprietor of Vilafonté Wines, recently dubbed the World's Best Red Wine Producer by the IWSC

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