Vinimark | Vinitrends | The Changing Face Of Digital Wine Marketing

Vinimark Insights

This is where we share insights and opinions of wine producers, brand owners, members of the trade and industry experts so we can collectively navigate the future and lead our industry to success.

The changing face of digital wine marketing

Navigating digital marketing and being able to stand out in the cluttered online world can be tricky. In the latest Vinimark webinar, our panellists shared their insights on how best to reach consumers via digital channels.

May 03, 2022


New Vinimark Webinar Episode: Reflecting on 2021 and market predictions for 2022

In the latest Vinimark webinar, our panellists shared their insights on what the year 2022 might hold for producers and the trade. They commented on how business is being impacted by last year’s economic challenges and reflected on the changed consumer and new trends within the South African and international wine landscape.

Feb 17, 2022


The Fine Wine Debate

For some time now, South African wine afficionados have been locked in a debate around what constitutes a ‘fine wine’ as opposed to a ‘good wine’ and whether, in fact, such a distinction even exists.

Dec 15, 2021


The Changing Face of Sauvignon Blanc in South Africa

While some may see Sauvignon Blanc as nothing more remarkable than a favourite poolside quaffer, enthusiasts have long recognised it as a cultivar of exceptional depth and complexity. Whatever your take on the matter, there’s no denying its unparalleled popularity. Sauvignon Blanc is South Africa’s most sold cultivar by the litre and according to the South Africa Wine Industry Information and Systems (SAWIS), it more than doubled its domestic sales from 2009 to 2019.

Oct 26, 2021


South Africa’s Wine Heritage

We recently gathered a panel of local and international thought leaders to unpack the complex concept of South African wine heritage for the latest edition of our Vinimark Webinar series.

Sep 23, 2021


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