Vinimark | Vinitrends | The Buying Power Of Black Wine Consumers

Vinimark Insights

This is where we share insights and opinions of wine producers, brand owners, members of the trade and industry experts so we can collectively navigate the future and lead our industry to success.

The buying power of black wine consumers

Black consumers are exploring the category of wine with enthusiasm and certainly have the buying power to support their growing interest. But is there a disconnect between these consumers and the industry?

Jul 01, 2022

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Embrace the unexciting - Top tips for a profitable email strategy

By Polly Hammond, Founder and CEO of www.5forests.com - a globally-recognized, award-winning digital marketing agency for the food, drink and hospitality sector.

Jun 28, 2022

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The changing face of digital wine marketing

Navigating digital marketing and being able to stand out in the cluttered online world can be tricky. In the latest Vinimark webinar, our panellists shared their insights on how best to reach consumers via digital channels.

May 03, 2022

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New Vinimark Webinar Episode: Reflecting on 2021 and market predictions for 2022

In the latest Vinimark webinar, our panellists shared their insights on what the year 2022 might hold for producers and the trade. They commented on how business is being impacted by last year’s economic challenges and reflected on the changed consumer and new trends within the South African and international wine landscape.

Feb 17, 2022

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The Fine Wine Debate

For some time now, South African wine afficionados have been locked in a debate around what constitutes a ‘fine wine’ as opposed to a ‘good wine’ and whether, in fact, such a distinction even exists.

Dec 15, 2021

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