Trade Marketing Manager

2024-10-10

_{Job Title: Trade Marketing Manager
Department: Trade Marketing, as part of the Brand Portfolio Team
Location: Klapmuts, South Africa
Reports to: Head of Trade Marketing}

_{Job Description & Purpose:}

_{The Trade Marketing Manager plays a crucial role in advancing Vinimark’ s wine brand portfolio in the market. This position focuses on devising and executing trade marketing strategies, fostering collaboration across functions, and ensuring a consistent brand experience for customers and shoppers. The primary goal is to enhance in-store execution, measure its effectiveness, and elevate Vinimark’ s brand desirability at the point of purchase for revenue and profitability growth within the wine category.}

_{Roles & Responsibilities:}

• _{Collaborate with Sales Teams and Brand Partners to create channel-specific Trade Marketing Solutions, fostering consumer engagement, achieving Brand Partner sales goals, and increasing Vinimark’s overall sales and market share.}

• _{Work closely with the Head of Trade Marketing to develop and execute innovative wine category and brand sales trade strategies, enhancing brand presence in the market.}
• _{Manage the production of marketing materials, ensuring high quality and alignment with execution standards.}
• _{Collaborate with graphic designers and external suppliers to craft visually compelling Point of Sale Materials (POSM) that resonate with customers and drive brand engagement at the store level.}
• _{Conduct in-depth analysis of market trends and competitor activities to inform marketing decisions and keep Vinimark’ s portfolio ahead of the curve.}
• _{Coach sales teams in trade to ensure quality execution of Trade Marketing Promotions and POS.}
• _{In collaboration with the Head of Trade Marketing:}
  • _{Support the Head of Trade Marketing with quantitative and qualitative analysis of all promotions to continuously evaluate effectiveness.}
  • _{Generate in-store execution standards based on shopper insights and best practices.}
  • _{Act as a liaison between Brand Partners and Sales team.}
  • _{Translate Brand Partners' marketing strategy/trade plans into actionable plans for the sales and merchandising team.}
  • _{Align all sales and merchandising plans with marketing and trade marketing strategy.}

_{Skills & Requirements}

• _{Grade 12 / Matric / NQF level 4 (Essential)}
• _{B Com/IMM qualification (Advantageous)}
• _{At least two years of experience in Operational Execution and BTL Brand management}
• _{Advanced skills in Microsoft Office and familiarity with SYSPRO or similar ERP software.}
• _{Have a valid code 08 driver’s license.}
• _{Point of sale merchandising support}
• _{Cross-functional collaboration internally and externally}
• _{Understanding the wine industry is advantageous.}

_{Behavioural Competencies:}

• _{Be committed to embracing the Vinimark Leadership behaviours.}
• _{Effective at breaking down complex challenges, identifying key issues, and creating strategic solutions to enhance operational success in a managerial role.}
• _{Proven ability to oversee and coordinate projects effectively, from initiation to fruition, ensuring timely completion and alignment with the team's and the organization's strategic objectives.}
• _{Demonstrate adept communication skills and a collaborative mindset, fostering synergy within cross-functional teams to achieve departmental and mid-management goals.}

_{Should you feel you meet these requirements, kindly forward your CV to: AileenP@vinimark.co.za}

_{Kindly include "Trade Marketing Manager – Klapmuts " in the subject line of your application.}

_{Applications close on 20 October 2024}

_{Anticipated commencement date: 01 December 2024 or sooner.}