Graphic Designer
2024-10-11
Job Title: Graphic Designer
Department: Trade Marketing, as part of the Brand Portfolio Team
Location: Klapmuts, South Africa
Reports to: Head of Trade Marketing
Job Description & Purpose:
As a Graphic Designer in the Trade Marketing team, you will play a key role in creating compelling visual content that aligns with our Brand Partners’ brand sales strategies. Your designs will directly contribute to our portfolio of wine brand's visibility and appeal in the market. The ideal candidate will be someone who can merge creativity with strategic marketing objectives.
Roles & Responsibilities:
- Design engaging marketing materials including table talkers, wine inserts, wine lists, and posters for promotions and competitions.
- Create visually appealing invitations for wine and dine experiences and trade shows.
- Develop price flashes, PowerPoint slides, social media posts, neck and bottle tags.
- Design menus, food & wine pairing descriptions, waiter incentives, wine guides, and trade presenters.
- Create eye-catching graphics for posters, banners, social media, ads, table talkers, wine inserts, and other promotional materials.
- Craft consistent brand identity through logos, colour schemes, typography that adheres and is aligned to our Brand Partners CI guidelines
- Collaborate closely with the Brand Partners’ marketing teams, internal Vinimark Marketing team, and creatives to develop effective materials.
- Design layouts for various marketing collateral including various digital platforms, utilizing Adobe Creative Suite.
- Edit and enhance photos for marketing campaigns.
- Apply design principles to create visually appealing and easy-to-digest materials.
- Create initial design drafts and mock-ups for feedback.
- Manage deadlines to ensure timely completion of projects.
- Commitment to stay updated on latest design and digital trends to keep marketing efforts competitive.
- Adapt designs for optimal viewing on different platforms and devices.
- Develop branding and promotional materials for wine and dine experiences, trade shows, waiter incentives, and wine guides.
Skills & Requirements:
- Proficient in graphic design software (e.g., Adobe Creative Suite).
- Strong creative and visual storytelling abilities.
- Attention to detail and a keen eye for aesthetics.
- Strong collaborative mindset with internal and external partners
Qualifications & Experience:
- Minimum 2+ years of experience (mandatory)
- Logo Design and Branding skills
- Typography skills
- Proficiency in Adobe Illustrator, Adobe Photoshop, InDesign, After Effects and Premiere Pro (mandatory)
- Strong portfolio demonstrating design skills and creativity
- Excellent communication skills and the ability to work in a team environment
- Bachelor's degree or equivalent in Graphic Design or related field (mandatory)
- Solid verbal and written communication skills, must be proficient in English
- Keen eye for detail and exceptional time management
Should you feel you meet these requirements, kindly forward your CV to: AileenP@vinimark.co.za
Kindly include "Graphic Designer – Klapmuts " in the subject line of your application.
Applications close on 20 October 2024
Anticipated commencement date: 01 December 2024 or sooner.