The Vinimark Podcast is a series of conversations that take place along the rough edges of wine commerce, science, cellar mastery, marketing, and the rising trends amidst the industry's more adventurous pioneers. Wine journalist Jono Le Feuvre will push past the press releases and peel back the pretty labels (sometimes literally), poke some holes in wine snob folklore, and ask a pertinent and even a few awkward questions along the way - all in the name of exploring the glorious beverage that has wooed us thirsty humans for millennia.
Host Jono Le Feuvre continues his talk with Paul Mabray, focusing on the importance of listening to your customer and the importance of understanding the difference between customer education and customer engagement. Sep 21, 2020LISTEN NOW
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