Future-Focussed Wine Brands
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Lulie Halstead

Future-Focussed Wine Brands

Feb 21, 2022

In our latest podcast episode titled Future-Focussed Wine Brands, Jono speaks to Lulie Halstead, CEO of Wine Intelligence about her incredibly useful framework for helping wine producers and brands be more future focused, and strategically position themselves for maximum commercial success during the decade heading up to 2030.

She identified 6 elements: Awareness / Availability / Accountability / An accommodating mindset / Affluence and Adaptability. It's been four years since Lulie shared this framework and with CAPEWINE2022 just around the corner, it felt like a good time to take stock of her Six A's, to see how they're holding up.

You can listen to the podcast episode below.


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