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Free State Road Show 2024

2024-10-09

Vinimark's annual Free State Road Show took place from 17 to 19 September.

Things got off to a rocky start when the planes headed for Kimberley couldn’t land due to bad weather and had to be rerouted to Bloemfontein, but that didn’t stop the show - Vinimark staff and the Brand Partners quickly hired cars and made the drive to Kimberley, determined to keep the event on track.

The roadshow, which featured eleven of the Vinimark Brand Partners wines, traveled across three cities in the Free State, offering wine lovers and industry insiders a chance to taste and connect with these brands. Boekenhoutskloof, Bon Courage, Bosman Family Vineyards, Delheim, Glenelly, HER Wine Collection, Muratie, Neil Ellis, Spier, Thelema and Vinehugger offered something for everyone’s taste

Day 1: Mattanu Game Reserve, Kimberley - The first stop on 17 September was at the scenic Mattanu Game Reserve just outside Kimberley. Even with the delayed start, the event went smoothly, and attendees got to enjoy the beautiful surroundings while sampling the excellent wines.

Day 2: Warm Karoo, Bloemfontein - On 18 September, the show moved to Bloemfontein at Warm Karoo, an open-air venue that set a relaxed vibe for the evening. There was a great turnout, with guests mingling with the Brand Partners, learning more about the different wines, and enjoying a laid-back evening under the Bloemfontein sky.

Day 3: Lavender Hill, Bethlehem - The final stop on 19 September was Lavender Hill in Bethlehem. This charming venue provided a perfect closing to the roadshow, with plenty of interest from attendees who were eager to explore the wines on offer and connect with the Brand Partners.

The Free State Road Show was a huge success! Guests were really interested in the wines, with many taking the time to chat with winemakers and marketers about the craft behind each bottle. All three events had a great turnout, and the excitement for the wines and brands was clear. Vinimark once again brought wine lovers and winemakers together in a fun and engaging atmosphere, showing off some of South Africa’s best wines.

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